When we got into this business, we never quite expected that we’d be marketing dog treats—but when one of our clients came to us with a new business idea, we were eager to help make it happen. James and Kate Anderson had lost their dog Savannah to contaminated chicken jerky traced back to a factory in China. They wanted to honor their dog’s memory while providing safe, American-made chicken jerky treats for others, and so American Diggity was born.
3Fold Creative built an e-commerce site, consulted on branding and marketing direction, and even designed treat package labels, but the most fun part was the logo. Our designer combined a hand-drawn Labrador silhouette with a good dose of Americana—stars, stripes, and muted patriotic colors that give the logo a playful feel.