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Patriot Blaze

Patriot Blaze is a daily deal startup company, offering discounts at local shops and restaurants for active military and their families, starting with those near the Shaw Air Force base in Sumter, SC. We wanted to create branding that could easily be identified from a distance and in multiple forms—everything from emails to bumper stickers. With this end in mind, we created a logo that contained the brand name within the image, so the name and the visual would always appear together and be linked in the viewer’s mind.

The muted blues and reds, the creative use of stars and stripes, and the “Captain America” shape give the logo a patriotic feel with a bit of a modern flair, while the shape in the text ribbon suggests a fighter aircraft as a nod to the Air Force.