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Spaulding Group

Photography is vital for a real estate site, and so is creating a sense of place and belonging. For the Spaulding Group, one of the top-performing real estate teams in the Upstate, we decided to emphasize the beautiful Greenville community. A colorful photograph of Greenville’s iconic Reedy River dominates the page and makes an immediate visual impression.

Because the MLS (database search) feature is the main reason visitors come to any real estate site, we made sure the MLS search box was front and center—integrated well with the new design, but impossible to miss. The site is also responsive, and in the mobile version the search box appears at the very top so it is the first thing the visitor sees.